You have heard it said that people do business with people they know, like, and trust.
It has been a staple of sales training and marketing advice for as long as most of us
have been in business. And it is true — as far as it goes.
What most of those trainings never addressed is what actually creates the knowing,
the liking, and the trust. Because it is not your elevator pitch. It is not your carefully
optimized LinkedIn profile or the number of testimonials on your website or the
confidence you project on a sales call.
It is your energy.
*Music by Mountaineer, Title Innovation, Used with permission from UppBeat Royalty Free Music
